The Hot & Fresh Sale was a simple two-day sale where we wanted to incorporate fun graphics that imitated a neon sign on a brick wall. I created the sale lockup after playing around with layouts modeled after UA Brand's traditional "sale bubbles", then finding a typeface that emulated neon sign text, and converting the design to strokes with outer glows to create the neon sign effect.
Project Type: Sale Campaign
Role: Graphic Designer
Tools Used: Photoshop
Year: 2022
Other Credits | Art Direction: Kristen Quackenbush | Retouching: Julia Korn, Rashmi Gupta
Website Hero Animation - Desktop Version
Website Hero Animation - Mobile Version
Sale Email