Hopscotch Labs is an advisory focused on enabling corporations, small businesses, and people teams to incorporate childcare as an amenity of their businesses. They provide resources and consulting services to help integrate childcare into a business's structure, creating more engaging workplaces for families to thrive.
Hopscotch was looking for help transitioning their brand away from their past structure of pop-up playspaces and towards their new future of advising and consulting. Their budget was very limited, so along with my friend/business partner under the name Celadon Creatives, we provided a design assessment and refresh of their website.
My contribution to this refresh was rearranging the website sections for a flow that better aligns with business objectives and refining the visual design for better balance and consistency. The result was a landing page website that clearly communicated the services that Hopscotch Labs offers and how to get started working with them.
Project Type: Website Refresh
Role: Graphic Designer
Tools Used: Squarespace
Year: 2024
Other Credits | Web Development: Jeff Green
Part 1: The Assessment
The first step in this refresh project was assessing the current state of hopscotch-labs.com, defining what the goals of the website should be, and outlining our plan to achieve those goals.
Hopscotch-labs.com assessment document.
Part 2: Refresh
Refreshed Design
Original Design
Left: Refreshed website design. Right: Original website design
Along with the refreshed design, the client was provided with a document outlining the changes made and the outcomes the changes achieved.
Updates Comparison Document