The Kerr High-Waist Jogger was a highly-anticipated product launch, since the Kerr pant was already a top-performing scrub pant in Jaanuu's product catalog. The jogger style had always been a popular request amongst the customer base, so I wanted to make sure to highlight that this was the same well-loved Kerr pant, but now in an even-more-loved jogger style. For this campaign, I was tasked with creating the art direction as well as the execution of the campaign overall. Given budget constraints, we did not have any lifestyle photography of the Kerr jogger. Since I could only work with the e-comm product images available, I used the dotted line graphic elements as a subtle emphasis on the high waist and ankle cuffs of the jogger. Some deliverables also include animation that shows the original Kerr pant transitioning into the new jogger.
Project Type: Product Awareness Campaign
Role: Art Director, Graphic Designer
Tools Used: After Effects, Photoshop
Year: 2024
Other Credits | Art Direction: Sara Rafiei, Jesse Turtz | Copywriting: Steven Garvin
Website Hero Image - Desktop Version
Website Hero Image - Mobile Version
Launch Email
Instagram Launch Story
Paid Ad - Version A
Pairing the tagline with a pocket count and color swatches callout.
Paid Ad - Version B
Pairing the tagline with three feature callouts.
Google PMAX Ads
Instagram Post (4 Images)