Jaanuu is an e-commerce company specializing in medical scrubs. Match Day is when medical students learn where they’ll train for residency, determined by the National Residency Matching Program’s algorithm. The Match Day Sale campaign offered a perfect opportunity for students to stock up on new scrubs as they prepare for their residencies. Deliverables included website graphics, Google ads, videos for Meta reels and stories, and sale emails.
Project Type: Product Sale Campaign
Role: Art Director, Graphic Designer, Motion Graphics Designer
Tools Used: After Effects, Photoshop
Year: 2024
Other Credits | Art Direction: Sara Rafei | Photography: Jaclyn Campanaro | Copywriting: Steven Garvin
Hero animation for Jaanuu.com
Google Ads - Mauve Scrub Set
Google Ads - Navy Blue Scrub Set
Google Ads - UGC Photos
"Final Hours" Women's Sale Email
"Final Hours" Men's Sale Email
"Shop By Color" Women's Sale Email
"Shop By Color" Men's Sale Email
Promo Launch Video - Instagram Reels
"Top Picks" Instagram Story
Preliminary Logo Concepts
Concept Iterations
First round concept: I used connected dots as a visual symbol of the NRMP algorithm. The concept was very well received, but there were concerns over the visibility of the thinner lines so we continued to iterate.
Second round concept: I made the lines thicker, and also started the animation with the dots already on the screen to emphasize the "matching/connection".
Third round concept: We decided to get rid of the thinner lines and simply have the "matching" portions of the letters be colored a light blue, and then animate those parts.