Uniform Advantage (UA Brands) is a medical scrubs and accessories retailer. "Premium Clogs" was a social media marketing campaign created to promote a few of the high quality brands of clogs the company sells, and bring awareness to the features and benefits of the clog shoe style. Deliverables included a 30-second animation for Meta reels and stories, and supporting Meta post images. Check out bonus behind-the-scenes imagery at the bottom of the page!
Project Type: Social Media Campaign
Role: Art Director, Graphic Designer, Motion Graphics Designer, Product Photographer
Tools Used: After Effects, Photoshop
Year: 2021
Other Credits | Art Direction: Valerie Heist | Retouching: Julia Korn
Instagram Reel
Supporting Social Media Images
Photoshoot Setup
Product Shot - Before Retouching
Product Shot - After Retouching
Behind-The-Scenes Images: In order to set up the "floating" style shots of the shoes used in the Instagram reel, I had to get a bit creative with the resources available in our in-office photography studio setup. I wanted to figure out a setup that would allow me to rotate the shoes as needed for the shots, while also minimally obstructing the view of the shoe as a whole (for easier retouching).